A journalist and a slacker are drawn into a new social media platform that promises to end loneliness but may have sinister intentions, while a future war unfolds between humanity and a hive mind. The novel explores themes of social media influence, individuality versus collective consciousness, and the impact of technology on society.

Reader Review Summary

"The This" by Adam Roberts is a thought-provoking and wildly inventive science fiction novel that explores the complexities of human connection, individuality, and the potential consequences of advanced social media technology. With its unique narrative structure, philosophical underpinnings, and biting social commentary, this book is a must-read for fans of speculative fiction and those interested in the impact of technology on society.

One of the novel's greatest strengths lies in its ability to weave together seemingly disparate storylines and characters across different time periods, creating a rich tapestry that ultimately converges to deliver a powerful and cohesive message. From the lonely and disillusioned Rich, who becomes entangled with the enigmatic social media platform "The This," to the future world of Adan, who struggles to find his place in a society at war with a hivemind of AIs, each character's journey contributes to the book's overarching themes of connection, belonging, and the preservation of individuality in the face of technological advancement.

Roberts masterfully explores the allure and dangers of a technology that promises to eradicate loneliness and foster a sense of unity among its users. Through the concept of "The This," he examines the fundamental human need for connection and the lengths to which people may go to achieve it, even at the cost of their own autonomy. The author's sharp wit and satirical tone serve to highlight the absurdities and potential pitfalls of our increasing reliance on social media and the ways in which it can shape our perceptions and interactions.

Another notable aspect of "The This" is its philosophical depth, particularly its engagement with the ideas of Georg Wilhelm Friedrich Hegel. While prior knowledge of Hegel's work is not essential to appreciate the novel, Roberts skillfully incorporates concepts such as the dialectic, absolute idealism, and the role of Spirit in human history, adding an extra layer of intellectual intrigue for those familiar with the philosopher's ideas. This philosophical undercurrent enriches the narrative and encourages readers to contemplate the nature of reality, consciousness, and the relationship between the individual and the collective.

Throughout the novel, Roberts showcases his penchant for clever wordplay, pop culture references, and meta-fictional elements, which serve to keep the reader engaged and entertained even as they grapple with the book's weightier themes. The inclusion of a chapter that pays homage to George Orwell's "1984" is a particularly brilliant move, as it not only demonstrates Roberts' literary prowess but also highlights the enduring relevance of dystopian fiction in our contemporary world.

While some readers may find the novel's experimental structure and occasional philosophical digressions challenging, those who embrace its unconventional approach will be rewarded with a deeply immersive and intellectually stimulating reading experience. "The This" is a testament to Roberts' skill as a writer and his ability to craft a narrative that is at once highly entertaining and profoundly thought-provoking.

In conclusion, "The This" is a triumphant work of science fiction that pushes the boundaries of the genre while offering a poignant and timely commentary on the role of technology in our lives. With its captivating storylines, memorable characters, and philosophical depth, this novel is sure to leave a lasting impression on readers and cement Adam Roberts' status as one of the most innovative and exciting voices in contemporary science fiction.